• jeannenoorman

Understanding & Unleashing the Power of Your Email Newsletter

An Email Newsletter is the most powerful and affordable marketing tool you have.  According to Nielsen Norman Research, e-newsletters are a great way to grow or maintain business relationships, even during times when people aren’t actively making purchasing decisions. In addition, when asked to opt-in to receive updates from an organization, 90% chose to receive email newsletters, while only 10% elected to do so through Facebook. 

Looking to start an e-newsletter? Take your current e-newsletter to the next level? See open rates skyrocket and click-throughs zoom up? Wait, what’s a click-through?


On Thursday, October 11, 2018, Lowell Business Brew's Brianna Furlong and Jeanne Noorman will be teaching about Email Newsletters at the Lowell Area Chamber of Commerce Lunch & Learn. The event is being held from 11:45 am to 1:00 pm in Big Boiler Brewing's upstairs room. The cost of the event, which includes lunch, is $10 for chamber members and $15 for non-chamber members. Pre-registration is requested. At this example-filled Lunch & Learn session, you’ll learn the best practices of creating and sending e-newsletters. Discover how to use this important tool to educate potential customers, drive up event attendance, improve sales, and build relationships with your client, employee, or volunteer base. Presenters will also share their favorite e-news programs (some are even FREE), common-sense tips for great layouts, and simple techniques to engage your readers. 

You will leave this Lunch & Learn session feeling inspired and empowered to create e-communications that can transform your business or nonprofit presence and improve your bottom line.  Download the event flyer.


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